EBay creates Web site to facilitate e-waste recycling
Jan. 7 -- EBay unveiled an electronics reuse and recycling initiative
Jan. 6 at the Consumer Electronics Show in Las Vegas.
The centerpiece of the initiative, which EBay has dubbed Rethink,
is a Web site that explains to consumers and businesses how to
properly get rid of old electronic equipment. The site promotes
reuse and recycling and facilitates the selling and donation of
computers. The site´s address is www.ebay.com/rethink.
The initiative provides information on third-party companies
that can pick up computer systems and peripherals and sell them
on behalf of the owners. Another directory helps businesses find
a local asset recovery specialist to handle the disposition of
multiple computer systems.
Visitors to the site can donate working computers to the National
Cristina Foundation, a nonprofit group that provides used computer
equipment to schools, charities and other agencies committed to
training people with disabilities, students at risk and the economically
The Rethink Initiative coordinates recycling and reuse efforts
by electronics companies including Intel Corp., Apple Computer
Inc., Hewlett-Packard Co., IBM Corp. and Ingram Micro Inc., a
Santa Ana, Calif. Internet technology distributor. Other participants
include the U.S. Environmental Protection Agency, the Silicon
Valley Toxics Coalition, United Parcel Service of America Inc.
and the U.S. Postal Service. More about this initiative from E-Wire
Press Business Editors/Technology Writers eBay Launches PC Reuse
and Recycling Initiative "Rethink" Initiative Unites
Intel Corp., Apple, Gateway, HP, IBM, IngramMicro and Environmental
Groups Behind Unprecedented E-Waste Effort
LAS VEGAS, NEVADA, Jan. 6 -/E-Wire/Business Wire/-- eBay
The World's Online Marketplace(R), today launched a major initiative
that brings together leading technology companies, government
agencies, environmental groups and millions of eBay users to confront
the problem of "e-waste" -- unused or obsolete computers
that may pose environmental hazards when disposed of in landfills.
With Intel Corporation as its primary ally, eBay's Rethink Initiative
coordinates efforts by industry leaders Apple, Gateway, HP, IBM
and Ingram Micro with the U.S. Environmental Protection Agency,
the non-profit Silicon Valley Toxics Coalition, UPS and the U.S.
Postal Service, among other participants. The centerpiece of the
program is a Web site (www.ebay.com/rethink) that helps consumers
and businesses learn about the different product disposition alternatives,
such as recycling and refurbishing, and makes it easy to put this
knowledge into action.
As consumers and businesses upgrade their PCs to enjoy new capabilities
and increase productivity, many are unsure about how to responsibly
dispose of old equipment. The Rethink Initiative brings private
and public organizations together to promote reuse and recycling
as key steps in the purchase process. Intel and eBay will jointly
promote the Rethink Initiative and work together in reaching out
to additional industry, government and environmental groups to
help make the Rethink Initiative even more comprehensive.
Industry analyst Gartner estimates that in the U.S. alone, about
133,000 PCs per day are currently being retired and replaced by
their original owners. These systems may contain hazardous materials,
such as plastic, lead, cadmium, chromium, and mercury that need
to be handled in an environmentally responsible manner. Yet Americans'
understanding of recycling and reuse options remains limited --
only about 10 percent of unwanted PCs in the U.S. are recycled,
according to the Grass Roots Recycling Network.
"eBay's millions of users can be a powerful force for good,"
said Meg Whitman, eBay president and CEO. "The Rethink Initiative
will educate consumers on how to properly dispose of or recycle
the millions of tons of e-waste they confront each year. We're
extremely excited about the positive role eBay's user community
will play in confronting this environmental dilemma."
At the Rethink site, individuals and businesses can take advantage
of two core resources:
-- Education: Comprehensive information on the
options available to consumers and small businesses to reuse or
responsibly recycle computers.
-- Disposition tools: Easy access to a full range
of responsible product disposition options -- including services
provided by Rethink Initiative participants -- and a variety of
eBay-related solutions including assisted selling on eBay with
convenient local drop-off options, trade-in programs, donating
to charity or recycling in their local area.
"As the technology industry continues to develop new and
exciting products, it's important that all parties -- industry,
government, business and consumers -- work together to responsibly
dispose of old equipment," said Intel CEO Craig Barrett.
"Intel has a 10-year history of work on this issue, and we're
pleased to be a part of eBay's Rethink Initiative. It creates
a unique central resource for consumers and businesses who want
to make informed decisions and do the right thing with their used
Computer industry, government, environmental and charitable organizations
that meet the Rethink Initiative criteria for participation (available
on the site) may join the Rethink Initiative at no cost. Member
groups list their reuse and recycling solutions on the Rethink
site, and can link back to Rethink from their own websites as
The Rethink Initiative helps individuals and businesses with
idle computers by providing value guides that show how much an
item might be worth, and therefore which disposal option might
be right for them: Working Computers Working computers can be
sold or donated via the Rethink Initiative site. Tools to aid
selling on eBay include a safe data destruction utility, listing
helpers that automatically identify system components, and information
on how to purchase protective shipping kits. The Rethink Initiative
also provides access to a directory of third-party sellers who
can pick up one or more items and sell them on behalf of the items'
owners. An additional directory helps businesses outsource the
disposition process to a local asset recovery specialist.
Site visitors also can opt to donate their working PCs to the
National Cristina Foundation. This non-profit organization works
nationally to provide donations of used computer equipment to
schools, charities and public agencies committed to training people
with disabilities, students at risk and economically disadvantaged
Obsolete and Non-Working Computers
For systems past their useful life, Rethink site visitors can
find a list of responsible recyclers compiled by the Silicon Valley
Toxics Coalition and their partners in the Computer TakeBack Campaign,
a diverse coalition of non-profit environmental advocacy organizations.
The site also links to additional recycling resources administered
by Rethink's member organizations.
eBay is The World's Online Marketplace(R). Founded in 1995, eBay
created a powerful platform for the sale of goods and services
by a passionate community of individuals and businesses. On any
given day, there are millions of items across thousands of categories
for sale on eBay. Ebay enables trade on a local, national and
international basis with customized sites in markets around the
world. Through an array of services, such as its payment solution
provider PayPal, eBay is enabling global e-commerce for an ever-growing
/CONTACT: Brad Williams, 408-623-3602 Shannon Stubo, 415-613-5166